Where B2B Insight Drives Growth Across Asia
B2B Market Research Asia helps manufacturers, service providers, technology companies, investors, distributors, and professional firms understand complex Asian markets and make stronger commercial decisions.
We combine local market understanding with international consulting expertise to help you assess demand, understand B2B buyers, evaluate competitors, identify partners, and develop practical strategies for market entry, expansion, and sustainable growth.
As part of Eurogroup Consulting, we bring decades of consulting experience and a global network of specialists to every engagement. Our work helps clients reduce uncertainty, improve efficiency, strengthen competitiveness, and create sustainable long-term value.
1982
Founded
3,000
Consultants Worldwide
300+
Projects Completed Across Southeast Asia
98%
Client Repeat Rate
/ How we work
We combine local market understanding, B2B expertise, and close collaboration to turn complex questions into clear, practical strategies for sustainable growth.
Local Market Understanding
We examine how buyer priorities, regulations, procurement, pricing, and distribution differ across Asian markets, helping your strategy reflect real local conditions.
Global Expertise
As part of Eurogroup Consulting, we combine regional insight with international experience and specialist knowledge from our global network.
Collaborative & Execution-Focused
We work closely with your team to keep research and recommendations focused on the decisions and actions that matter most.
Deep Sector Expertise
Our sector experience helps us understand technical requirements, buyer ecosystems, value chains, and commercial realities.
Long-Term Strategic Partnership
We build lasting relationships that help clients adapt, refine their strategies, and identify new opportunities for sustainable B2B growth.
How We Work: Turning B2B Market Insights into Strategic Action
At B2B Market Research Asia, our work goes far beyond collecting data — it is about transforming information into strategies that drive real commercial results. We combine rigorous research methodologies with the local understanding that shapes our recommendations across Asia's very different national markets.
With years of experience advising multinational corporations, regional champions, and ambitious start-ups, our teams tailor their approach to each client’s unique goals and challenges. We integrate B2B market intelligence, buyer behaviour analysis, and competitive benchmarking into clear, actionable strategies.
Whether it is entering a new market, strengthening a value proposition, or navigating complex business landscapes across Asia, our philosophy is simple yet powerful: combine rigorous research with deep local insight to deliver decisions that matter. This is what makes us a trusted partner for B2B leaders across industries in Asia.
/ Our Management Team
Our Asia and regional experts combine local market understanding, sector experience, and international consulting expertise to help clients navigate complex B2B markets, make informed strategic decisions, and pursue sustainable growth across Asia.
Damien Duhamel
B2B Market Research, Strategy and Market Expansion Expert Across Asia
Damien Duhamel is a Managing Partner at Eurogroup Consulting and a senior strategy consultant with more than 25 years of experience across Asia. His expertise covers B2B market research, market entry, mergers and acquisitions, digital transformation, operational improvement, and sustainable growth in complex regional markets.
Damien established a market intelligence company in Vietnam in 1993 to support multinational organisations entering and expanding in the market. He later co-founded an ASEAN-focused consulting firm that grew into a 150-person advisory business with 13 offices across Asia. He holds a Bachelor's degree in International Trade from the Royal Melbourne Institute of Technology, an MBA from the University of Chicago Booth School of Business, a Master's degree in Sustainability from Harvard University, and a Vietnamese Language Certificate from Hanoi University.
Key Areas of Expertise
- B2B market research and strategy
- Market entry and business expansion
- M&A advisory and commercial due diligence
- Operational improvement and sustainable growth
- Digital transformation
Grégoire Virat
B2B Transformation, Digital Innovation and Growth Strategy Expert Across Asia
Grégoire Virat is a Managing Partner at Eurogroup Consulting with more than 25 years of experience in strategy consulting, organisational transformation, and performance improvement. Since joining the firm in 1999, he has advised organisations on complex transformation programmes, digital strategy, data-led business models, and international growth.
Based in Singapore since 2021, Grégoire co-leads Eurogroup Consulting's international development and supports corporations, mid-sized companies, and startups with transformation and growth initiatives across Asia and other international markets.
Key Areas of Expertise
- Complex B2B transformation programmes
- Digital innovation and data-led business models
- Organisational and operating-model transformation
- International growth strategy
- Corporate and startup innovation
Mickael Feige
B2B Market Research, Analysis and Strategy Consulting Expert Across Asia
Mickael Feige is a Partner at Eurogroup Consulting specialising in B2B market research, market analysis, and strategy consulting. With more than 15 years of consulting experience and over a decade of experience living and working in Asia, he helps organisations assess opportunities, understand local market conditions, and develop practical growth strategies.
His experience covers market entry, competitive intelligence, B2B buyer analysis, go-to-market strategy, partnership development, operational improvement, and business transformation. Mickael graduated from IEP Lyon in 2002 through a programme focused on business administration in Asian markets and obtained an Executive MBA from INSEAD in 2014.
Key Areas of Expertise
- B2B market research and opportunity assessment
- Market entry and go-to-market strategy
- B2B buyer and competitive analysis
- Partnership and growth strategy
- Operational and business transformation
Jack Fowler
B2B Growth Strategy, Construction and Market Expansion Expert Across Asia
Jack Fowler is a Principal at Eurogroup Consulting with more than a decade of experience supporting global strategy and market-growth projects. He specialises in B2B growth strategy, market expansion, and strategic advisory, with strong expertise in construction, infrastructure, and building materials.
Before joining Eurogroup Consulting, Jack worked with a specialist strategy consulting firm focused on infrastructure and construction. His international experience helps companies assess opportunities, navigate complex market environments, and strengthen their competitive positions. Jack holds a Master's degree from the London School of Economics and a Bachelor's degree from the University of Manchester.
Key Areas of Expertise
- B2B growth strategy development
- Construction and infrastructure consulting
- Regional market and opportunity assessment
- Market entry and expansion strategy
- Commercial strategy across complex markets
Dian Kuncoro
B2B Digital Transformation, Data and Technology Strategy Expert Across Asia
Dian Kuncoro is the Digital Lab Manager at Eurogroup Consulting, with more than 12 years of experience supporting digital transformation and growth initiatives. He helps organisations turn business ideas into practical digital solutions by combining strategy, design, technology, digital marketing, and operational execution.
Dian leads projects involving web design and development, motion design, digital acquisition, brand development, enterprise growth strategy, talent acquisition, and digital operations. He graduated from STIKOM Surabaya in Computer Multimedia.
Key Areas of Expertise
- B2B digital transformation from strategy to execution
- Web design, development, and motion design
- Digital marketing and customer engagement
- Digital acquisition and growth strategy
- Digital infrastructure and team management
Yanika Assavaboonsathien
B2B Strategy, Operating Model and Business Transformation Expert Across Asia
Yanika Assavaboonsathien is a Senior Consultant at Eurogroup Consulting with a decade of experience in management consulting. She specialises in strategy development, operating-model transformation, organisational performance, and the translation of strategic priorities into practical ways of working.
Her experience spans energy, chemicals, construction, infrastructure, healthcare, and other complex sectors. She has supported major transformation programmes involving organisational design, workforce management, operational improvement, and HR operating models. Yanika holds an MBA in General Management from The Hague University in the Netherlands and a BBA in Business Administration from Assumption University in Bangkok.
Key Areas of Expertise
- B2B strategy development
- Operating-model transformation
- HR and organisational transformation
- Energy, healthcare, construction, and infrastructure
- Organisational performance improvement
Frequently Asked Questions
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We combine top-down and bottom-up modelling using industry data, procurement records, and validated interviews with business buyers, distributors, and industry experts. We triangulate from multiple sources and tailor frameworks to reflect how each B2B market and procurement process actually works.
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We map who is actually involved in a purchase — users, technical evaluators, procurement teams, budget holders, and final approvers — and engage them directly to understand supplier-selection criteria, tender processes, and the factors that influence purchasing decisions.
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We build longlists through desk research and local networks, then qualify candidates through structured interviews, capability reviews, and financial and reference checks — assessing market reach, customer relationships, and strategic fit before you commit to a partnership.
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We combine desk research with in-market intelligence, channel feedback, and customer interviews. We assess competitors’ go-to-market models, pricing and commercial models, distribution coverage, technical capabilities, and how professional buyers perceive them.
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Timelines range from 4 to 12 weeks depending on scope, the number of markets covered, access to business buyers and industry stakeholders, and whether primary fieldwork is required. Multi-country or multi-sector projects may take longer.
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Interviews with business buyers, distributors, and industry stakeholders are conducted in the local language of each market — Bahasa Indonesia, Vietnamese, Thai, Bahasa Melayu, and others — with translation and synthesis delivered in English to preserve technical accuracy and context.
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Our experience spans markets across Asia, including Malaysia, Singapore, Thailand, Myanmar, Cambodia, the Philippines, Indonesia, and other key regional markets, with the depth of coverage tailored to each client’s commercial priorities.
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No. All our research is tailored to each client’s commercial objectives, sector, and target markets. We occasionally publish whitepapers and thematic insights, but every engagement is custom-designed around your business question.
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We operate under strict NDAs and data-protection protocols aligned with each market’s requirements. Client information, buyer feedback, and competitive intelligence are shared internally on a need-to-know basis, with full access controls.
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We see significant B2B activity in construction and infrastructure, healthcare and medical technology, energy and renewables, supply chain and logistics, and transport and mobility — driven by regulatory change, infrastructure investment, and shifting procurement priorities.
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Yes. We regularly facilitate internal workshops, leadership briefings, and investor or board presentations to help translate B2B market evidence into commercial decisions and practical next steps.
/ Contact Us
Ready to Strengthen Your B2B Position in Asia?